Business

Why Facebook is the bridge to the new mobile economy for small business.

Facebook is supporting Kenyan businesses that want to grow internationally by providing them with powerful new tools and resources that enable them to connect with people in new countries. These new solutions help small businesses become large and local businesses become global.

More than 1 billion people on Facebook are connected to at least one business in a foreign country, and 1.57 billion people visit Facebook each month on mobile devices. In Kenya, 50% of people on Facebook are connected to a business in a foreign country and 63% are connected to a Kenyan company.

Businesses can now use a new feature in the Lookalike Audiences tool to reach customers in new countries who are similar to their existing ones. They can do this by uploading a list of existing customers or high-potential leads.

Advertisers with website conversion or mobile app install objectives can use Facebook’s extended location targeting capabilities by selecting a worldwide region or trade zone. Facebook will deliver ads to selected regions and then optimise delivery to the countries with the greatest return.

Facebook is also introducing solutions to help businesses optimise their global campaign strategy, including webinars on international marketing with Facebook and a handbook on finding the right customers in new countries.

FunKidz, and Eat out Kenya are the small and medium businesses showcased rapid growth in market share accelerated by Facebook business page in Kenya. Facebook Marketing has proved to work exceptionally well for some businesses while disappointing others. Often the ones who have given up on Facebook are those who had overly high expectations on market share for a short while.

FunKidz is Innovative children’s brand opened 5 years ago. FunKidz provide high quality children’s furniture designed and manufactured in Kenya founded by Owner Ciiru Waweru and started advertising in 2013 with great success. Since then, FunKidz expanded into export markets such as Uganda and Rwanda, as a direct result of Facebook.

While, Eat out Kenya is an online restaurant guide, booking system and magazine. Founded in 2010 by Mikul Shah. Eat Out has since grown from a blog with 1 employee to a full-fledged company with an amazing team of 13 and they are still growing.  Facebook is the only marketing platform used. They have won numerous awards including Kenya Tourism Award for Best Digital Media.

Funkidz has more than 104k fun while Eat out Kenya has more than 152k fun, if we consider daily active Facebook subscribers, it true to say business page give the best platform for advertising products. Simple factors that are free when it comes to Facebook adverts impacts positively the markets share of your products.

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