Royal Philips has today unveiled its new ultra-mobile ultrasound system VISIQ to the Kenyan market during the Nairobi leg of its annual pan-African Cairo to Cape Town Roadshow.
The device will cost $14,500; mainly targeted for areas that women travel long distances to get medical attention.
Currently in its fifth consecutive year, the road show enables Philips to engage in dialogue with customers, governments, NGOs and media to ascertain a better understanding of each country’s unique requirements and to develop relevant technology to support their needs on maternal and infant care.
The size of a tablet, the VISIQ is the first ultra-mobile system from Philips. It provides high quality images for expectant mothers wherever care is taking place.
By launching this new system in Kenya, Philips continues to demonstrate its dedicated support to the Kenyan Ministry of Health in its mission to reduce child mortality rates, improve maternal health, meet the UN Millennium Development Goals 4 & 5 and revitalize Kenya’s health infrastructure as part of Kenya’s Vision2030.
According to the Philips Fabric of Africa trends report, women in Africa are at significant risk of premature death, with particular high mortality rates recorded in pregnancy. Women in semi-urban and rural areas across Kenya (in fact all of Africa) often die due to preventable complications during child birth as they have no access to ultrasound screenings to detect critical conditions. Many of these deaths can be diagnosed with basic imaging technology.
“It makes me proud to see how Philips’ cost-effective, easy to operate ultrasound systems can make a real difference in Africa. It shows that meaningful innovations can contribute to saving people’s lives,” says Peter van de Ven, Vice President & General Manager, Philips Healthcare Africa. “Improving access to healthcare is high on the Philips agenda in Africa and we are very eager to contribute to the Vision2030 goals of the Kenyan government to improve access to quality care for all Kenyans. VISIQ allows clinicians to provide ultrasound in a variety of clinical environments, offering soon-to-be parents the comfort of having regular pre-natal check-ups.”
He continues to say: “There is a growing global focus on cost effective systems, smaller footprints and imaging equipment which is both easier to operate but has improved clinical functionality. The Philips VISIQ has been specifically designed with this in mind and embodies Philips’ image quality legacy, driving innovation and efficiency in ultrasound imaging. VISIQ provides high quality images for quick and reliable diagnostic decision making.”
