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Chomoka Studios Aims to be the Pixar of Africa

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Chomoka Studios

Animations in Kenya and more so in Africa is becoming a familiar way to communicate. This spurred the launch of Kenyan animation studio, Chomoka which wants to replicate the successful Hollywood animation studio Pixar.

The company which does, 3D animations, game development, advert creation through animation and virtual set design has 10 employees who are well versed in the animation field.

Kennedy Muigai the Manager at Chomoka Studios told TechMoran that they have set their eyes on greater heights for the animation industry.

“We have a whole production set up and a script. The production is aimed at kids and at the end of each episode there is a lesson to be learnt,” Muigai commented.

“What we want to do is to get a sponsor for the production because animation is really expensive,” Muigai said. “To do a whole series will take quite some time.”

The company has managed to create clips that talk about various issues ranging from water conservation, energy saving tips and general subjects that affect the community. They are offering licenses to these animation clips to companies that would like to sell the message and can be customized.

Muigai also stated that gaming in Kenya is facing major acceptance challenges.

“When a person sees that this game is from Kenya, they don’t take it seriously. Most people are looking for free downloads and they opt for games from outside the country,” Muigai said.

Muigai is not fazed by these setbacks. He sees the success of animation advertising such as the Faiba Ads and Safaricom latest ads that have used animation to sell their product, as a window of opportunity.

They have seen successes in the past, with a chance to rebrand Kass TV’s virtual studio. For the Chomoka team, the sky is not the limit.

Double the Downloading speed with the Samsung Galaxy S4 Smartphone

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lte-a

Boasting of a different of its Galaxy S4 smartphone, Samsung has added new features and this time supporting LTE-Advanced networks.

The “Galaxy S4 LTE-A” adds new sorts to the present lead smartphone and support for doubled mobile data download speeds on the few networks that support it.

The Galaxy S4 LTE-A’s advanced network enables users to experience significantly greater speeds that is a double dose of today’s LTE speeds. It has achieved this by leveraging carrier aggregation, a method that combines different frequencies and uses them as one.

The phone also comes with a Qualcomm Snapdragon 2.3GHz quad-core processor and a long-lasting 2,600mAh battery.

New features for the South Korean market include such as ImageON which analyzes images that users view, then identifies and plays videos related to the image with just one click. A high resolution Digital Media Broadcasting service delivers on-the-go consumption of live television programs.

The Galaxy S4 LTE-A will be in the market in the third quarter of this year.

 

 

 

 

Sony’s exquisite Waterproof Android Smartphone

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waterproof sony

Sony Mobile has revealed a waterproof smartphone, the ‘LTE enabled Xperia Z Ultra’. It has a large 6.4-inch display screen and 2.2Ghz quad-core processor.

Sony’s new Android phone has a built in display software that analyzes each image and reproduces missing pixels to optimize quality for the sharpest videos.

“The Xperia Z Ultra is the most exciting revolution in large-screen smartphone entertainment devices with both the slimmest and largest Full HD smartphone display in the world that is second to none.” said Calum MacDougall, Director of Xperia Marketing at Sony Mobile Communications.

The Xperia Z Ultra phone weighs 212 grams and is as slim as 6.5mm. It has a seamless surface on the face and the back of the phone as it is made of tempered glass with the OptiContrast panel and is housed in a solid metal frame.

Sony’s master piece will contain an exclusive free entertainment content offer, including a free trial of the Music Unlimited2 service which is subject to availability.

Filming videos underwater has been made possible and easier by this gadget as is has a waterproof rating of IP55 and IP58. The camera features “Exmor RS for mobile”, HDR for both photos and film, and Superior Auto mode automatically activates HDR and noise reduction when needed.

The Sony mobile phone features the world’s fastest smartphone processor, the Qualcomm Snapdragon 800 processor with HD voice, together with Sony´s audio Sony’s ClearAudio plus mode and Xloud loudness enhancement.

The Xperia Z Ultra will launch globally between July and September this year but the time of availability in the different markets will vary .  The  cost of this gadget will be confirmed.

 

Pamoja cloud links FlowCentric Technologies and Guideline BizTech

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Albie low-res

Rubi-Flow, from FlowCentric, is being used to automate and power the business process of guideline BizTech’s enterprise business management tool, RUBiQ, which is a service solution selected for Pamoja’s cloud service offering for Africa.

Pamoja, the cloud services business unit of Seacom and provider of wholesale Cloud computing services, was launched in March this year.

The company’s cloud services will be provided through its network of data centres which are located directly on the Seacom submarine infrastructure.

“Our selection as the strategic partner to BizTech in extending RUBiQ as a fully automated and integrated, cloud-ready solution on the Pamoja platform is testimony to the agility and power of FlowCentric Processware, to close the gap between business systems and drive efficiencies for faster and higher return on investment,” says Albie Bester, Managing Director at Pamoja.

He also said that Pamoja is set to revolutionize how small and medium companies access and use IT technologies and services. He added that their business model is to build a Cloud services market place for SME business and offer solutions via strategically selected ISP’s to the business community.

“In RubiQ we believe that the solution will offer business users unparalleled control over their businesses and accelerate the efforts of any organization to comply with ISO 9001 standards,” he continued.

Pamoja’s Cloud services business model is built on the growing demand for IT-as-a-Service from small and medium enterprises (SME), coupled with the need for service providers to increase the value of their existing offerings and grow broadband revenue.

CEO Flow-Centric, Jacques Wessels concluded that Flow-Centric has embraced a model that enables strategic partners to use their IP to develop solutions that enhance the functionality of vendor systems.

FlowCentric Technologies is a trusted global provider of Business Process Management (BPM) Solutions. The company develops and provides proprietary BPM software as well as business Solutions, workflow, business intelligence, bespoke software systems, providing implementation, consulting and training services.

 

 

 

Kenya: Safaricom Ltd partners with Green Dreams Ltd in launching iCow

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Safaricom Ltd in partnership with Green Dreams Ltd have introduced the new revamped  iCow application, a set of agricultural service, which will be accessed using a USSD code aimed at promoting smart dairy farming.

The application will be accessed by USSD *285#, the farmer will subscribe to the code which will cost them Kshs. 3 per message.

With this application, Kenya’s farmers will be able to access tips on better farming methods which will help them improve their dairy output and afterwards increase their returns.

“iCow survey data shows farmers who have been on iCow for 7 months begin to realise an increase of milk of between 2-3 litres per animal per day. This is an increase of about 610-930 litres a year which translates into an average increased income of 25-30k per animal per year. iCow data shows farmers have reduced cow and calf mortality thus enabling farmers grow their greatest asset base,” said Su Kahumbu, Green Dreams Limited.

The application features, Kalenda, which offers farmers nutritional and vaccination tips for their cows during the gestational period and up to birth. Mashauri, another feature, is a service that sends farmers three SMS tips every week on dairy farming. The last feature is the Vet and Artificial Insemination service, which links farmers with professional veterinarians within their respective geographical areas on demand.

“iCow is an easy to use, affordable and convenient mobile phone application which will empower Kenya’s dairy farmers with global best practices. iCow is a clear demonstration of how technology is positively impacting key spheres of our economy,” said Safaricom CEO, Bob Collymore who spoke as he launched the service during this year’s Brookside Breeders’ Show.

 

 

 

SONY BOASTS OF THE ANDROID WRIST WATCH

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smart watchSony has introduced its smartwatch 2 which will act as a second screen for Android smart phones.

The watch serves as a notifer, android app interface and phone remote control. It’s a ‘multi-functional watch’.

The smartwatch 2 offers a touch screen device that will enable the user to read messages check the time, use apps, take photos and all the things one does with the phone. This means users will not have to remove their phones from their pockets or bags.

“Sony is the proud leader in the smartwatch market since introducing our first Bluetooth watch in 2007,” says Stefan K Persson, Head of Companion Products at Sony Mobile Communications. “Competitors are only now launching first generation devices, while we are already launching a 3rd generation device with all the insight gained from over half a million customers,”

Person further said that the future of wearable devices is very bright as the analyst research had predicted that 41 million ‘smart’ watches will be sold by 2016.

He said that Sony has over 200 unique apps which have been dedicated for the SmartWatch and with over one million downloads,they will continue to work with their strong developer network to deliver more compelling smartwatch experiences.

SmartWatch 2 introduces new features as a natural successor to the current Sony SmartWatch such as NFC connectivity for one-touch pairing, stunning premium design and a range of technologies including higher resolution for sharper viewing, better visibility even in sunlight, longer battery stamina, more intuitive interface, standalone watch functionality and a wide range of pre-installed and recommended apps.

When not connected to a smartphone, SmartWatch 2 works as a standalone digital watch. Sony SmartWatch 2 (SW2) will be available worldwide from September 2013.

ALGERIA’S TELECOM MARKET IS SET TO BECOME MORE COMPETITIVE AS 3G IS INTRODUCED.

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3gAlgeria is about to become big competition as 3G has been introduced this year. A new report from Pyramid Research says that the regulatory changes allow number portability and local loop unbundling.

The report, tagged ‘Algeria: Government Nationalizing Djezzy, Broadband Revenue to Soar as 3G About to Be Introduced’,  gives an accurate summary of the Algerian telecommunications, media and technology sectors based on proprietary data from Pyramid’s research in the market.

Ousmane Yatera, Pyramid Research Analyst, said that tight regulations that have been imposed  by the government have deterred  foreign buyers.

The only Ooredoo affiliate without 3G services, Nedjma, expressed high expectations from Universal Mobile Telecommunications System technology, and it made a substantial effort to modernize its network in order to comply with the license requirements.

Similarly, the other operators have been investing a lot of money to improve their infrastructure for 3G. This move will give operators more flexibility to offer data-based services such as mobile video.

Yatera also believed that if mobile operators are successful in building high-quality 3G networks, they could also attract Asymmetric digital subscriber line (ADSL) customers who are not satisfied with the quality of the service.

In an intelligence report, pyramid research said that the Algerian communications market generated revenue of US$4.9 billion in 2012. They also added that they predict US$5.65bn for 2017, for a 2.9 percent CAGR (compound annual growth rate).

The arrival of 3G will boost mobile data ARPS, which should generate 24 percent of total mobile ARPS by 2017.

As the government was talking to Amsterdam-based VimpelCom to acquire its 51 percent stake in Djezzy, Pyramid Research said that by the end of 2013, the government should be the strongest player in both the fixed and mobile segments.

SOUTH AFRICA’S ACCSYS GIVE GIRLS A TASTE OF A MODERN BUSINESS ENVIRONMENT

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GirlChildToWork 2013National supplier of people’s management software and hardware solutions, Accsys, hosted students in their company. This was done as part of the annual Cell C Bringing a girl child to work initiative.

The Cell C Bring a Girl Child to Work is a long-running programme devised and introduced by the mobile services operator to expose learners to the realities of a modern business.

Every year, Accsys which is a regular contributor to the initiative, hosts 11th and 12th Graders from Wendywood and Alexandra High Schools.

Learners are given a guided tour through the offices, involving presentations by key personnel and are also given opportunity to engage with department leaders to better understand Accsys’ operations.

“The idea is that the learner will walk away from the experience with first-hand knowledge of a business environment at a progressive, leading company. This helps them at a time when they are considering what to do with their lives after acquiring their education. We also underline the fact that they do not need to stop learning when they complete their schooling – training and internships at companies are a sure way to gain valuable experience and continue the education process,” says Teryl Schroenn, CEO of Accsys.

The initiative seemed to make a lasting impression as Zinziswa Mcethe from Wendywood High said; “I enjoyed it because I want to study admin work. I enjoyed the spelling test and finding out about eLearning in the support faculty. It taught me how to market myself and provided me with different tips to better myself in the workplace. I also know my rights in the workplace… thank you very much for a wonderful day, filled with learning and fun.”

Lesley Sema from Alexandra High was impressed with the accountancy function and operation at Accsys. “I enjoyed getting to know what accountants do on a daily basis. The team is awesome and I would like to work as an accountant one day. This project motivated me a lot,” she said.

TA ASSOCIATES TO INVEST IN AN ANALYTICS PROVIDER IN MUMBAI

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TA ASSOCIATESUnited States based, TA associates, a private equity firm intends to invest in an analytic providing company based in Mumbai India.The TA associates will invest INR 150 crore against a minority stake in the company.

Naveen Wadhera, the TA associate director and country head in India, says that Fractal Analytics fits well into their global strategy of supporting promoters because the company has put itself together as a niche business services company to a measure to meet most global ambitions.

Wadhera added that the associate company has been careful in investing in India and has so far been investing in few companies every year.

Fractal Analytics, with its operational analytic solutions has managed to regulate more than USD 20 million in 2012 and is expected to hint USD 30 million this year. The company has plans to expand to other countries, grow its sales team and to build more products with the received funding.

“We chose to partner with TA Associates because of their excellent track record in helping profitable companies become outstanding businesses,” said Srikanth Velamakanni, Co-Founder & CEO of Fractal Analytics.

The CEO further said that the company is passionate about helping companies influence advance analytics to understand the consumers better, optimize pricing & marketing and compete more effectively in the market place.

Large amount of in-house data has lately forced a number of companies to manage the data effectively; this has helped them to increase their productivity.

A survey report says 72 percent of Indian organizations have been considering or running the big data projects lately. Such data markets in India will be worth USD 1Billion by 2015, However, the global big data market which is valued at USD 6.3 billion in 2012 is expected to reach USD 48.3 billion by 2018, at a CAGR (Compounded Annual Growth Rate) of 40.5% from 2012 to 2018.

FREE STREAMING AUDIO FOR SAMSUNG BUYERS

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sumsungSamsung buyers who purchase any wireless or Bluetooth audio products will now enjoy three months of free unlimited access to more than 20 million songs available on Simfy Africa’s online music streaming service.

This promotion has been on from 1st June 2013 and will continue up to the 31st may 2014 with the chosen Samsung wireless and Bluetooth-enabled audio products including home theatre systems, AirTrack speaker systems, Mini Components Systems and Bluetooth speakers.

Lance Berger, the head of product marketing TV/AV at Samsung South Africa, thought that the Samsung wireless audio products combine innovative design that has the latest technology features that provide an enhanced entertainment experience.

“The partnership with Simfy Africa takes this to the next level by giving customers access to the music they enjoy listening to with one click and at no charge,” said Berger.

“Samsung wireless audio products make it easy to experience Simfy Africa at home and on the go with the high quality sound output form apps,”  said Davin Mole, Simfy Africa’s CEO.

Mole added that the experience comprises organizing ones favorite music through playlists, finding new favorites in the newest releases, sharing  them with friends on social media, downloading music using the offline mode as well as listenining without an internet connection, and taking music on their smartphones or tablets through the Simfy app.

In order to access the offer, buyers will go to the link found on the voucher, which will be included inside their recently bought Samsung audio product, and enter their unique code on Simfy Africa’s website.

Ryan Birkin, the chief business development officer for Simfy Africa advices those new to Simfy Afirca experience can go into any store with Samsung brand ambassador and they will be shown how to use Simfy Africa with their devices.

“This partnership is about bringing consumers a new flavour of sound by combining the respective strengths of both companies – giving them a range of mobile music options through an innovative ecosystem,” adds Berger.

 

KENYA’S SAFARICOM LAUNCHES “LIPA NA M-PESA” SERVICES

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lipaSafaricom Limited has set its sight on the medium and small enterprises with the launch of ‘lipa an M-PESA Services, a campaign that is aimed at establishing the use of its payment service as a primary tool of transaction.

The ‘lipa na M-PESA payment  service for the M-PESA includes the payment of salaries, bills, merchant payment collection services, retail distribution, bulk payments and transport solutions.

The service will enable customers to make payments for goods and services that costs as little as ten shillings to as much as 70,000 shillings with no transaction fee.

Bobb Collymore, Safaricom’s CEO understood that the widespread use of M-PESA was driving the country’s cash lite economy agenda which he said is a more secure and efficient method of transacting.

“lipa na M-PESA is one of the ways through which we wanted to make mobile money work in micro-transactions. We want the mama mboga to tell you that it is okay for your sukuma via M-PESA or for the kibanda guy to say it is okay for our customers to pay for a plate of food via M-PESA. In the end, we want M-PESA to be celebrated not because it is a clever product; but because it is a product that is giving practical solutions to everyday problems,” said Bob Collymore.

CBK reports indicate that the country’s financial inclusion levels are now at 80 percent,  with mobile money contributing to about 57 percent for the total number of Kenyans  with access to some form of formal financial platform.

The first phase of lipa na M-PESA is anchored on an aggressive country wide recruitment exercise targeting to enroll more than 100,000 small and medium sized business on to its merchant service by April 2014.

Merchants looking to sign up for the services can visit a Safaricom retail shop, Safaricom authorized dealer or M-PESA agent.

Bestnet Helps NGO Efforts to Deliver Sunlife Solar Lamps to Children in Africa

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Bestnet a manufacturing firm in Denmark has announced that it will participate in Energy Day in the country to highlight their solar solution, Sunlife that is aimed to help children in Africa.

“The aim is to raise awareness of sustainable energy solutions that ensure that energy resources are used wisely, and educates people on how green solutions can offer a better life to individuals around the globe,” the company said.

The company hopes that for every lamp sold at the event, it will donate a similar device to support a project in Pebi, Ghana to help children get light to study well into the night.

“Bestnet has already been pleasantly surprised by the number of local companies that have shown their support of this worthwhile project by pre-purchasing Sunlife® Solar Lamps prior to the event. We invite anyone interested in helping to either stop by our exhibit area on Friday June 21st, or to contact Bestnet to pledge their support,” said Bestnet Managing Director, Trine Angeline Sig.

The Sunlife solar lamps have a simple and elegant design. The company admits that the products are easy to use and suitable for the targeted market in Africa. The product also includes solutions such as LED rechargeable lights, rechargeable batteries, cellphone connectors and radio connectors.

“Sunlife products provide much needed relief to the affected, by helping to rebuild their lives from destruction to come back one regained sense of normalcy by providing lighting, connectivity and information,” the company said.

“In Denmark, we cannot imagine such a life, but for about 600 families in the coastal area of Pebi in Ghana, it is still a reality in 2013. They have no access to electricity and, after daylight hours, productive activities such as children studying and parents working must stop due to the darkness,” Sig said.

The continent has experienced great initiatives to light up rural areas in Africa. Good examples are the M-Kopa solar lighting project in Kenya that enables families to purchase solar units and pay a small daily fee to acquire the units.

Tigo Rwanda Launches ATM Airtime Purchase and Money Transfer

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Tigo-Rwanda

Tigo Rwanda has launched its own automated teller machines product that will see its customers purchase airtime and send money.

According to The New Times, the Tigo-Matic ATMs are the first of its kind in Africa and Rwanda specifically. This service will extend money transfer and aritime purchase to thousands of its clients across the country.

“This is a smart innovation that promotes the digital lifestyle we want Rwandans to adopt,” said Jean Philbert Nsengimana, the youth and ICT minister. “I would like to thank banks and telecom firms for partnering to ensure we move towards a cashless and paperless economy with financial inclusion.”

Diego Camberos, the firm’s chief executive officer, added that the new services which are now installed in two centres, Muhima and Nyabugogo service centres would offer convenience to customers.

“Implementing this solution is part of our strategy to meet the ever growing expectations of subscribers,” Camberos said.

The Tigo-matic ATMs will also enable clients to conduct a SIM swap and receive their cards on the spot.

Rwanda has a mobile penetration rate of about 55 percent by March this year.  Rwanda’s population is about 10.5 million but is steadily rising in implementing innovation and technology in all its sectors.

Earlier in March, Jean Baptiste Mutabazi, RURA’s (Rwanda Utilities Regulatory Authority) head of Communication and Media Regulation attributed the increase of use of ICT in Rwanda, especially in the mobile phone sector to cost effective measures. A cheap phone in Rwanda could cost Rwf 8,000 (US$12) and this is affordable to the majority.

CEO Weekends: eBay India Launches New Site to Offer International Packaged Food

ebayeBay, the leading online market place of India is now offering packaged food which will be marketed on the newly launched platform eBay daily.

The eBay daily website has a zoom feature which allows consumers to zoom in and read the packaging of the food items along with other details.

This option provide customers with the option of adding multiple products to the shopping cart as well as check out together or just buy a single product and pay immediately.

Deepa Thomas, e-Commerce Evangelist, eBay India said that they were seeing a huge opportunity for the international packaged foods product line in the non-metros where the demand is still not met.

He believed that the e-bay users and customers will be delighted with the convenience of buying the products online.

eBay Daily will offer its clients  access to over 1,600 products across 12 categories including biscuits, beverages, breakfast, snacks & nuts, canned & bottled foods, sauces, dessert, soups & noodles and various products from numerous international brands.

It will also offer a specialty food kind of products like lactose-free, gluten-free, sugar-free and organic products. It has also introduced eBay feeds to offer a personalized shopping experience and discover products designed as per the customer or user’s interests.

Every transaction on eBay daily will be through PaisaPay and will be covered by eBay Guarantee, which warrants 100 per cent refund or replacement, in case a consumer is not satisfied with the product.

The company is currently offering free shipping on any purchase above INR 150 up until June 30 this year.

eBay has also undergone change in leadership as Muralikrishnan B. has been replaced by Latif Nathani on the country manager position.

CEO Weekends: USAID & DFID Launch Global Development Innovation Ventures To End Poverty

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usaidThe U.S. Agency for International Development (USAID) and U.K.’s Department for International Development (DFID) in a meeting in Washington D.C. announced plans to build a global investment platform that depicts how to support innovative solutions to the world’s most intractable development challenges.

The mission of Global Development Innovation Ventures (GDIV) will be to focus resources in international development towards innovative approaches with demonstrated and totally successful results.

GDIV will adopt the model of the Development Innovation Ventures program at USAID, which are designed to source powerful solutions from anywhere in the world, test them using rigorous methods and staged financing, and bring to scale those that offer more value for money than standard practice and improve the lives of millions.

This will unlock investment capital from both private and public sectors, to scale solutions commercially or through public sector adoption.

“We are proud to see that this model, born at USAID, has become a global tool for improving effectiveness in development,” said Dr. Rajiv Shah, USAID Administrator. “Our partnership with the UK and future GDIV investors will amplify our impact through the discovery of breakthrough technologies and approaches to help end extreme poverty.”

GDIV will feature items like, A global competition for investments which will be supported by GDIV, an evidence driven investment strategy which the company will fund appropriately and a market place for development successes.

Designers are Magicians; The Multichoice Story

design hat

….Deception, brilliance, illusion, misdirection, storytelling, and attention management are some of the characteristics that have been attributed to magicians in times past, but the one thing we know is “we will never get tired of seeing them”

I am still a designer only in my head. I have installed and uninstalled Photoshop several times but the best I have done with it is a small photo manipulation I did for one of my pastor’s sermon on his blog HERE. So it is with a keen sense of interest that I prowl different design forums, and it was while I was on one such group “Naija Graphic Designers”, that the idea of the series came up.

Every week on NGD I am amused and intrigued by the designs I see, some of them are so bad I want to start designing immediately while some are so good that I give a small bow for the designer.

I have had the opportunity to be a “positive pain in the neck” of some really great designers. From my time at iROKO where I worked with Fegiestouch and Insfire, to my present time at Konga where I work with Babajide, Rulz and Evans Akanno.

These guys get to hear words like “can the smiley fly”, “Can you achieve heaven with 7 colours” and many other crazy ideas that come from my ever creative brain, but the one thing we can all agree is that creative briefs bring out the best in a great designer.

For a chance to win 1million naira, Multi Choice put forward a creative brief that may have been one of the most challenging that most of these designers have ever faced, and their reactions on NGD definitely reflected this. The key elements of the brief were;

“Incorporate the MultiChoice logo and colours into the designs they are submitting for the competition. Design entries must reflect the fact that MultiChoice is a proudly Nigerian company with Pan-African roots. Competing logos must reflect MultiChoice’s commitment to family entertainment since the company’s debut in the country two decades ago”

WOW! A friend commented after reading the brief “this is a job for the gods”.  Yox, one of magicians on NGD initiated a conversation on the group to get people’s thoughts early on about the creative brief, and everyone expressed their displeasure at the abstract nature of the brief.

Fast-forward to a few days after the competition deadline, and I see magic everywhere, people were able to put their creative caps on to develop distinct interpretations of what Multichoice asked for, and while the ogas at the top at Multichoice will probably surprise us all with their final choice, I have a one line message to the magicians/designers in Nigeria and around the world;

“Thank you for bringing the designs we could only imagine to life”

Also a quick message to the designers at Konga, Babajide, Rulz, Evans Akanno and kazeem, thank you for bringing my design concepts to life, I can confidently tell you that the concepts are going to get wilder and crazier but I know one thing, we will create genius together

Here are some of the logos from the multichoice competition I have seen so far and particularly like, I will be adding more as they come in.

By the way, I wrote this hurriedly and didn’t bother proofreading but I am sure there are not that many mistakes 😉 wink.

African Smartphone Penetration to Reach 40 Per cent by 2017

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The African smartphone market will hit a peak of 40 per cent by 2017 after achieving a 15 per cent high in 2014. This was revealed by M&C Saatchi Mobile which released its research paper on the growth of the continent’s mobile growth.

The report also demystified some of the myths related to the mobile sector in the continent. Some of the myths include:

1. Africa remains an underdeveloped continent
2. Africans are less technologically advanced than other nations
3. Smartphones are not popular within Africa
4. Mobile advertising is not applicable within Africa
5. Africa is too diverse, meaning it is difficult to target consumers

Africa’s mobile environment is the fastest growing in the world and smartphones are lined up to take up a good market share. The price of entry level smartphones is going lower by the day and this has meant that more users can access faster internet connections on their mobile phone.

The research from M&C Saatchi mobile also reveals that these developments could mean a lot for the mobile advertising sector.

“The rise in middle class consumers and the completion of submarine cables has allowed for the heavy adoption of mobile devices. Yet mobile has also aided Africa’s growth. M-Pesa now contributes significantly in terms of GDP within Kenya, and consumers are now using mobile devices to educate and receive both news and SMS messages,” the report said.

“From our own experience, we have seen the impact mobile is having on African society. It is a gateway which allows consumers to connect on a global level via the Internet. Mobile is also replacing traditional forms of infrastructure, particularly within the banking sector – the need for a traditional bank account has been bypassed, with consumers now undertaking transactions through mobile financial services,” James Hilton the global CEO said.

This report can be found here

American Communications Company Aastra Lauches Middle East & Africa Campaign

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Enterprise communications group, Aastra has launched a campaign for its products in Middle East and Africa regions to improve communication and network communications for companies.

The company provides Voice-over-IP, SIP trunking, Unified Communications and Collaboration, Video telephony & conferencing and Fixed-Mobile Convergence technologies, which they say are not as vibrant in Africa and Middle East as in North America.

The company says that these technologies help users to reduce costs and also increase efficiency in their systems.

“With the Transform campaign we are targeting enterprises with legacy PBXs such as Ericsson MD110 and Aastra Telephony Switch offering them customized migration plans and promotional offers to move to server based communication systems with state-of-the-art hardware and software, capable of supporting all new technologies in business communications,” says Alex Naumov, head of Sales Aastra Middle East & Africa.

He also added that, “Utilising latest technologies like High Definition (HD) video conferencing business can significantly reduce their travel cost and increase environmental support without compromising on the quality of face to face meetings. We offer enterprises the possibility to trial new solutions before deploying them, combined with a promotional price for transforming their existing system.”

Aastra’s operations are global with more than 50 million installed lines around the world and a direct and indirect presence in more than 100 countries.

The Aastra campaign  is pegged to end on 31st December 2013.

Russia’s Search Engine Yandex Launches Mobile Browser For Android Smartphones & iPad

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Yandex has launched its own Yandex.Browser for Android smartphones and iPad available in Russia, Turkey, Ukraine, Belarus and Kazakhstan.

The browser is the first version of the browser and designed for smartphones operating Android 4.0 and above and iPad.

According to Yandex, “The mobile Yandex.Browser follows Yandex’s desktop browser released in October last year and utilises the best technologies and innovations implemented in it.”

The firm said since its launch, the desktop Yandex.Browser has gained the monthly audience of more than 8 million users only in Russia. Our mobile users, however, have their own needs and expectations when they go online. With this in mind, we have added to the mobile version of Yandex.Browser a number of features that would facilitate the users’ internet experience specifically on their mobile devices.

The key feature of the mobile Yandex.Browser is that it helps users in Russia, Ukraine, Belarus, Kazakhstan and Turkey to solve problems on the move by offering them a shortcut to the required information. Using the browser’s Smartbox, a unified address bar and search box, allows to enter either a web address or search query, as well as the name or description of a site, and be taken straight to the required web page bypassing the list of search results.

The Tablo panel offers instant access to favourite and frequently visited sites. Popular searches instantly retrieve ready-made answers – videos, news, pictures, locations on a map. Upon searching for a photos of Saint Petersburg or café nearby, the user immediately sees a selection of pictures of the city or the nearest café on a map, without having to click through to them. The mobile Yandex.Browser also supports voice input.

The Yandex.Browser for iPad users in Russia, Ukraine, Belarus, Kazakhstan and Turkey caters to their popular need to quickly pick something online – a hotel, a recipe or a product. The browser’s iPad search interface has the Split View feature: users can see both an open web page and search results on the same screen and quickly switch between them.

Using the Opera Software-licensed Turbo technology like the desktop Yandex.Browser, the mobile browser quickly loads webpages even with slow connection. When you are on EDGE, for example, the browser’s Turbo mode turns on automatically to compress webpages on the server-side by up to 75%, saving your time and also money, if you are on a pay-as-you-use plan.

Yandex.Browser for the iPhone and for Android tablets will be available later this year.

In the next versions of the mobile browser users will be able to synchronise their passwords, user names, tabs, autofill entries, search history, browsing history, favourite websites in Tablo with their desktop browser. In addition, the later versions will support notification for unread messages from social networks.

The current international version of mobile Yandex.Browser has Google as the default search provider, with Bing, Yahoo! and Yandex offered as options, which can be changed manually in the device’s settings.

Yandex offers users in China Baidu as the default search engine, with Google, Bing and Yahoo! as alternative search providers. The English language version of the browser is available for download on Google Play for Android smartphones and in Apple App Store for the iPad.

Nigeria: Donate blood and save a life with hack4life

hackers

Wheww! So I haven’t written on TechMoran in a while, my project to ensure maximum visibility for one of the most amazing proudly African brands, Konga.com has been taking all my time and I am sure everyone understands. but I promise to try to write much more often.

My good friend @MrBankole is the reason why I actually decided to take out some time to write this particular piece. He sent me a message on twitter with the caption “Hey, what email can I reach you on…I’ve got news you’ll be interested in. A PR for high level context, then we can talk about it more”.

I was a bit excited when I got the message because I felt there would be some money or opportunity for me to make some big contacts and I hurriedly called Bankole, only to discover that what he had to talk to me about is the most important thing after my relationship with Jesus, and that is “Life”.

hack

What Bankole was talking about was so unique that after I dropped the call I decided to do some research and I discovered OnePercentProject.org, an organisation that is interested in getting Nigerians to blood donors.

@MrBankole, OO the Nigerian, One Percent ProjectCcHub, Audax Solutions, and Hellofood are partnering in several ways to do what they call “Hack4Health”, but I call “Hack4life”. They are building an app called LifeBank,to make it very easy for people to give blood , and they are building it in 3 days over this weekend.

According to Osita Nwoye, the hackathon coordinator, “Access to safe blood in Nigeria needs urgent attention, and we are using web and mobile technology to facilitate this, while raising societal awareness of the benefits of donating.”

Let us support them, bloggers, media persons, corporate bodies and every Nigerian. The change you seek starts with YOU! save a life, donate blood today, support the life bank app!

Kenya’s Enzi Footwear Launches Its Online Store

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ENZI, a Kenyan fashion startup creating designer footwear and clothing founded in 2011 by Christian Ward, Sam Imende, Jawad Braye and Azariah Mengistu has today launched its online store.

The  online store will enable their clients to order custom designed footwear and t-shirts online directly or from their stockists.

Known for ENZI shoes, the fashion brand uses locally available grade of Ethiopian cow, sheep and goat leather to make shoes in a move that aims to change the perceptions of the African continent by use of design and creativity plus ethics for sustainability.

ENZI uses the finest, ethically sourced materials from Africa  and their products are manufactured in their factory in Ethiopia. Their online store will have this footwear brand and a portion of ENZI’s profits will be distributed to the factory workers in Ethiopia who produce the shoes.

enzir

According to the founders, “ENZI will strive to meet or exceed international standards for fair trade and environmental responsibility and will also aim to support indigenous community out reach programs where possible.”

At the moment, the online store has Black women’s V-neck with kanga gradient at $30.00, White women’s V-neck with kanga gradient at the same price, ENZI Tee – “Ethiopia” and Kenya at $30.00 each.

Enzi Footwear is incubated at the Nairobi-based GrowthHub, a startup incubator  which  offers office space, capital funding, entrepreneur networking, advise and mentorship and other key resources to grow start-ups into a successful business.

Images:Enzi.

M-Pesa Cash Transfer Service Launched in Mozambique

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vodacomM-Pesa, a mobile-phone based money transfer service for Safaricom and vodacom, has now been launched in Mozambique by a leading mobile phone company Vodacom- SA

According to the governor of the Bank of Mozambique, Ernesto Gove, the existence of a strong and stable financial system that is comprehensive and inclusive is an objective that must be realized for the benefit of people living in districts without any point of access.

He said, adjustments to the legal and regulatory framework in 1999 and 2004 paved way for new forms of financial institutions and the emergence of new services and products.

Launched in 2007 Kenya M-Pesa has spread quickly, and has become the most successful mobile phone based financial service across 8 countries, Kenya, Tanzania, Afghanistan, South Africa, India and the Democratic Republic of Congo and now Mozambique .Worldwide it has 17 million users.

According to the researchers, there are about five million subscribers to mobile phone services, which is about a quarter of the population.

Are You Ready For Mobile Web West Africa 2013?

MWWA2013 logo - large

The Mobile Web West Africa event taking place from May 7th through 10th at the Four Points by Sheraton in Lagos, Nigeria is set to be one of the most talked about tech events in West Africa for a while.

The event promises to be an exciting one with new entries like the first ever Mobile Marketing West Africa Focus Day, with presentations from Google, Konga, Wild Fusion, 2go, Twinpine and AdsBrook.

Matthew Dawes, the Event Director, expressed his enthusiasm: “This year’s edition of Mobile Web West Africa has booked up faster than either of the previous conferences and this is an indication of the level of progress in the industry. MWWA2013 features our best speaker line-up yet and the industry support is above and beyond anything we’ve experienced before. My hope is that the presentations, discussions and networking on offer will enable and facilitate growth, as that is my main objective. Next week it’s very much a case of “game on” and I look forward to arriving again in one of the most vibrant and fast paced mobile hubs in the world.”

MWWA2013 will also bring together the top minds in mobile app development. The App Developer Competition will showcase creations from 5 of the region’s best app developers; prizes include BlackBerry handsets and an iPad mini. A dedicated invite-only App Developer Day on May 10th will provide detailed training for developers seeking to optimize and monetize their mobile apps.

Can Fast Food Brands In Nigeria Use Social Media The McDonald’s Way

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 Fastfoods
 
My quest for perfection (and my laziness) has left this article unpublished for up to one month, but now I am completing and publishing it.
 
Now if you don’t already know, McDonald’s Corporation is the world’s largest chain of hamburger/fast-food restaurants, serving around 68 million customers daily in 119 countries. McDonald’s is a very big and easily recognizable brand (only one branch in Africa), but like many existing brands has to face a lot of negative press, a lot coming on the brand’s many active social media pages.
 
Now this article will go on to look at the existing strategy activities of 5 top fast-food chains in Nigeria, while looking at McDonald’s activities/strategies on Social Media.
 
Now first question;
 
What are the top fast-food brands in Nigeria?
 
I did some usability testing (talked to lots of people) and followed different valuations to come up with what could arguably be the top fast restaurants in terms of brand penetration,market share and availability in Nigeria and they are; Tastee Fried Chicken(TFC), Kentucky Fried Chicken(KFC), Sweet Sensation, Chicken Republic, and Tantalizers Plc
 
Secondly, I decided to check out their websites; Tastee Fried Chicken comes up with a nice domain name: www.tfc.com.ng, as at the time I was writing this post, the Facebook link on their website was pointing to a fast-food company based in the US. Kentucky Fried Chicken website is kfc-ng.com, Chicken republic url is http://www.swagger2sweetsensation.com/.
 
You can never find Sweet Sensation Nigeria’s website by thinking about the name, don’t even try, its http://www.swagger2sweetsensation.com/, while Tantalizers url is http://www.tantalizersnig.com/
 
Now let us look at the strategies adopted by these brands on Facebook, twitter, Youtube, Google Plus and Pinterest.
 
 Facebook
 
According to Social Bakers, Nigeria has over 5millions Facebook users, and is 35th on the list of countries with the most Facebook fans, I thought the number would be more, but it is still a fairly impressive number.
 
McDonald’s US facebook page has over 27m fans, but the brand posts five updates a month yet each one attracts several thousand ‘likes’ and comments, which is more than the brands that posts several times per day. The page’s popularity can be ascribed to the brands global success.
 
The pages that catch my interest though, are the local market pages which are far more active, the Mcdonald’s spain page has over 462,000 fans while the UK page has almost 500,000 fans and both pages post a lot of interesting product centric stuff. They create a stream of shareable content that gets Mcdonald’s lovers to regularly talk about their products; they have created a page on their website where users play a shareable monopoly game where users can win different prizes and they create interaction for this on their Facebook page
 
What are the Nigerian Fast foods brands doing?
 
Tastee has 4525 likes on facebook and has an average of 3 posts on a good day (some posts/pictures recycled), and the post all range from product promotions to other interesting content with an average of ten likes and 6 comments on each post They have also run a couple of competitions like Fan of the month, photo contest, etc (although none has been run recently).
 
KFC is a global brand, and they have brought some of their magic to their KFC Nigeria Facebook page which has 30,289 Facebook fans. They however do not post often,and regularly recycle posts (like the one below) 
 
kfa
Chicken Republic has 3575 likes on their Facebook page, but their last update was on the 27th of March. Their most popular post however has about 943 shares, 36 likes and 16 comments.
 cr
 
Tantalizers has a Facebook page with 140likes and zero posts.
 tant
 
Sweet Sensation has 92 likes on Facebook, and their only post was done in March 2010
 ss
Looking at the local McDonald pages, McDonald’s USA invests a lot of time and effort in maintaining an active Twitter feed. There are over 995,000 followers on this page, and most of the effort here is targeted at customer service, as they maintain a dedicated customer service feed
According to a research publication “How Africa Tweets’ published in Guardian Uk in 2012, Nigeria had about 1.67m twitter users making it the third largest in Africa, I believe the number should have increased by now.
 
What are the Nigerian Fast food brands doing here?
 
@KfcNigeria has 609 followers, 1006 tweets and is following 38. The brand doesn’t tweet regularly and doing a simple search for kfc Nigeria reveals several unnoticed tweets relating to the brands.
 
 kf
 
@TasteeFC is the twitter handle for Tastee, and it has 601 followers, 296 tweets and is following 296, and from the number of recent tweets compared with total tweets, it seems like they just started using twitter regularly
 
@ChickenRepublic is the twitter handle for Chicken Republic, and it has 130 followers,33 following and 262 tweets. Twitter isn’t seen as a serious channel for them, as they only tweet once or a few times a month, and don’t respond to any of the queries or join in any of the conversations about them on twitter
 
Tantalizers do not seem to have any active twitter accounts and have made no effort to respond to any of the backlash they have received on twitter.
From doing a search about tantalizers, I discovered a recent trend about how Tantalizers meals were the worst, and it was allowed to go on without any damage control from the brand.
 ta
 
Sweet Sensation doesn’t have a twitter account and although most of the tweets about them are good, they are not regular.
McDonalds set up a Google Plus account but have done absolutely nothing with it.
According to PlusDemographics in 2012, Nigeria had only about 75,000 Google Plus Users,this slow adoption rate is also reflected in the behavior of the Nigerian fast food brands as none of them maintain a Google Plus presence.
McDonalds has only one main corporate account.with only about 2000 followers, and a majority of their content is pinned from the company’s Flickr account, while the rest mainly comes from other McDonald’s websites.
Adoption of Pinterest in Nigeria has been slow, and the Fast foods are definitely not on that wagon yet.
 
Youtube
 
Mcdonald’s has been able to build a good following on Youtube  with several creative, interactive and share worthy video content
 
 mc
 
 
Looking at the performance of Nigerian Fast Food brands, it is obvious that most of them need to work on their social strategies, as different reports have shown that Nigerians are regular users of these social platforms for discovery and for sharing.
 
For as many people that will want to argue that the McDonald’s franchise cannot be compared to these Nigerian franchises, my advice for you is to look and learn from the top in whatever industry you find yourself.
 
In a future post, I will share some tips for using different social media platforms
 
For more in-depth analysis or opinions, you can send me an email or tweet @Ifeanyi Abraham
 
*Thanks to econsultancy for some of the facts and figures
 

eCommerce Alert: Who does the actual shopping in Nigeria? Men or Women?

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…This will be a short post, but I will look at exploring this topic fully in the near future

So I love shopping online, and as I was recently shopping for groceries on konga.com, I suddenly started thinking about what would happen when I finally get married; would I still be able to shop online, or will my wife prefer to do all our shopping offline while driving down from work.

I decided that this would actually be a valid question to be considered by online marketers;

Who makes the shopping decisions? Or who does the actual shopping? Who do we want to make the shopping decisions?

[youtube http://www.youtube.com/watch?v=3C2NfW1zfzQ]
 

These are all individual posts on their own and I will be looking at exploring them when I have some free time.

Several decisions are made by online marketing gurus about buying behaviours/patterns of consumers, and huge marketing budgets are committed into perceived trends. I am a big data man, and believe there are several opportunities that lie in understanding big data for companies in Africa.

ec

Now to quote a statement from a new Wharton research; “When it comes to shopping, women are from Nordstrom’s and men are from Sears”, Women love to spend long hours going clothes, accessories, and can spend many hours checking through different categories, but for men they know exactly what they want and don’t like to stay in the store for too long

In a study titled, “Men Buy, Women Shop,” researchers at Wharton’s Jay H. Baker Retail Initiative and the Verde Group, a Toronto consulting firm, found that women react more strongly than men to personal interaction with sales associates. Men are more likely to respond to more utilitarian aspects of the experience — such as the availability of parking, whether the item they came for is in stock, and the length of the checkout line.

“Women tend to be more invested in the shopping experience on many dimensions,” says Robert Price, chief marketing officer at CVS Caremark and a member of the Baker advisory board. “Men want to go to Sears, buy a specific tool and get out.”

I asked a friend, Adebimpe Familusi and she smiled before talking about how that Women love to physically shop, she said “they want to see, feel, (taste and smell) whatever they want to buy and most especially they want to be able to haggle, because haggling is fun!

Now how does all this information help the online marketer make decisions, how does konga.com ensure that my wife does not decide to do the shopping while coming back from work?

As more people move away from traditional target age groups of online shopper, what can be done to ensure that they continue shopping online?

So I am throwing this question out before a follow up post sharing my views.

Tweet at me: @IfeanyiAbraham

Where Do Study Tech & Innovation In Kenya

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Stanford_university_youtubeIn every country there are greater institutions of learning that produce the next entrepreneurs that change the world and just like Stanford University in California and Kenya is no exception.

Kenya being in the front end of technology in Africa has grown its human resource base with brilliant and intelligent graduates making into tech each and every year.

JKUAT Jomo Kenyatta University of Agriculture and Technology

Might be the leading tech developers and techprenuer institution. It’s YCombinators of the best in technology in Kenya.

The campus has produced market leading developers like Okii the founder of Echorest ,Savykenya ,Maina Imani a software engineer with Twitter, M-Shamba founder who won the best agriculture startup in Safaricom Apps Star Challenge, Eureka founder that was the second best general App in the challenge respectively. It’s also the only institution full of hackers who watch movies before they premier with famous Hall Six being the ‘incubator’.

The campus produces best developers in software and is very dynamic with competitions being held in the institution on annual basis in all fields. This includes Jkuat Tech Expo, JLUG Hackathons.

 

Strathmore University

It’s the most rising private university in Kenya with majors mainly in Computer science, IT and Accounting. The institution boosts of a tech hub inside its vast compound, Safaricom Tech Hub. The campus has produced the likes of Coders 4 Africa Technical director Kenya, Sheila Kimani Pulse writers, bloggers and many other tech developers that are building cool web and mobile apps in Africa.

The institution is positioned in a very feasible location surrounded with all Kenya tech hubs and accelerators  like iHub ,m:Lab ,iLab and The GrowthHub.It lags behind due to lack of boarding facilities for students to share and do stuff together like JKUAT’s Hall Six.

 

University of Nairobi

UON is the oldest of all the campuses in Kenya. It was rated the best in Kenya in global rankings, with the support of MIT the institution boosts of a idea hub and prototyping base for engineering and design stuff. The computer science graduates of this campus mostly work for the cooperate world and few opt for self employment compared to JKUAT and Strathmore. The institution boosts of boarding facilities but the tech ecosystem is still low with many students lacking computers and poor internet access facilities. The growth potential is huge in the campus and it’s the best place to be due to proximity to the capital city and a large pool of early adopters due to a population of over 50k students.

Kenyatta University

It’s the current leading in population and infrastructure development in Kenya. The university boosts of ultra modern library and computer lab with very fast internet connectivity but less innovation is experienced in the institution.

India’s 16 Year Old CEO | World’s Youngest CEO In Tech?

sindhujaImpressed with her ability to make a 3-minute animation film within just 10 hours during a competition, Seppan.com, a software company, offered then 13-year-old Sindhuja Rajaraman a job of chief executive officer (CEO) of the firm, making her the youngest CEO in the world.

Now at the realm of , Seppan.com, a software company based in Chennai India, Rajaraman is a class 11 student at the Velammal Matriculation School also in Chennai. She developed a passion for art and animation from her father a freelance caricaturist.

She tried her hand in animation while she was 11 years. In Class IX, she took part in an animation competition held by an NGO where she made a three-minute-long animation film within 10 hours, entering the Guinness Book of World Records as the fastest animation film. A day later she got a call from a software firm which was opening an animation firm in Chennai asking her to be its CEO and she accepted the job instantly.

There are over 10 employees, all older than her at the company. When asked if they obeyed her instructions, she said there was no obeying involved as they worked together as a team. She admits to having problems as a youngster when dealing with seniors. But in the professional world, there are no such problems, she said. She chairs meetings, attends conferences and meets clients like a regular company CEO though she does not sign any documents.

Sindhuja has received special permission from her school to work for the software firm. Her father drives her to work every day at 8.30am where she will be for the next 12 hours like a dedicated corporate professional. With her age she is comfortable with her day-to-day job as a CEO and this is an inspiration for all girls in Africa.

 

Ethio Telecom Rewards Its Customers With 3G Goodies

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11Ethio Telecom the state-owned telecom company in Ethiopia is offering 3G high-speed internet service package with 3G dongle and 3G Wi-Fi router to its post paid and prepaid customers.

This high-speed, portable and mobile 3G internet service comes in three packages with different bonuses : 1GB with bonus 150MB in Birr 400, 2GB with bonus 200MB in Birr 600 and 4GB with bonus 350MB in Birr 800 monthly rent, the bonus is available every month on every package.

According to the company,the 3G high-speed Internet service offer is available for both enterprise and residential customers of Addis. In addition customers in Addis Ababa could get 3G dongle and 3G Wi-Fi router at a price of Birr 799 and Birr 1,529 respectively from nearby ethio telecom shops.

The new service includes free connection fee for a one month promotional period from March 21, 2013 to April 20, 2013.

The prepaid customer of the 3G high-speed Internet service package should recharge the bundle amount every month using the scratch able card unutilized bundle will not be transferred to the next month both in the prepaid and postpaid mode. 3G internet service package with 3G dongle and 3G Wi-Fi router to both postpaid and prepaid subscribers. The new service is offered with free connection fee for a one month promotional period from March 21, 2013 to April 20, 2013.

Konga.com Appoints Former Head Of Marketing and Partnerships at Jumia Nigeria As New VP,Marketing.

 
onyeka
 
I received an email a couple of days ago from “Onyeka Akumah” inviting me along with several journalists to the offices of Konga, Nigeria’s Online Mega Store at Ilupeju  for a tour of their offices, and unless there is another top digital marketer called Onyeka Akumah in Nigeria, then it means that former head of marketing and partnerships at Rocket Internet Gmbh, the parent company of JUMIA Nigeria has joined a rival firm Konga, in the latter’s bid to improve operations around the company. I hear that Konga has been filling up a lot of different positions, and now has staff of over 100(unconfirmed) in the company’s bid to consolidate on its position in e-Commerce in Nigeria.
 
akumah1
 
I was at Tedx Victoria Island, and I remember a talk given by Sim Shagaya, founder of Konga, where talked about Sears, Walmart and other major retail chains in the US, and how that the emerging e-Commerce brands in Nigeria could all easily play in the field of eCommerce.
 
Onyeka who graduated from Sikkim Manipal University, India top of his class with a GPA of 4.65/5.00 earning a bachelor’s degree in Applied Information Technology has been in top online marketing positions in two of the biggest eCommerce brands in Nigeria. He first worked at wakanow.com as online marketing manager before being appointed as a director in Rocket Internet Nigeria and then on to be a  Council Member at GLG – Gerson Lehrman Group  focusing on the African Internet market, before becoming Lead, Online & Mobile Marketing (Digital Marketing Group) at Guaranty Trust Bank plc (GTBank), but he is finally back to his passion in e-Commerce with Nigeria’s online megastore; Konga.com
 
In his characteristic manner, Onyeka in his new role as VP, Marketing at Konga reached out to the media to give them a feel of operations at Konga HQ in Ilupeju.
 
konga mall
 
Konga.com has also just announced the launch of a new product that is set to revolutionize the face of online business in Nigeria forever with this special project codenamed “Konga Mall”, and according to an email sent in by their team, the goal of Konga Mall is to enable offline business thrive online by helping them  sell and deliver your products to over 49 million online Nigerians, increasing visibility and growing your profits. Konga.com wants to help your business succeed and keep you happy, with no hassles or headaches by providing
 
You can register here to get more information about it
 
 

CEO Weekends: Dr Olumide Olusanya Of BuyCommonthings.com On e-Commerce In Nigeria And The Amazing Brand They Are Building.

 bct 
 
To start off the new week, TechMoran had a chat with Medical doctor turned online grocery king; Dr Olumide Olusanya, Co-founder and Chief Execution Officer, buycommonthings.com, a virtual/online grocery store that is disrupting the face of online grocery sales where he talks about e-Commerce in Nigeria, what buycommonthings.com is doing, and tells us exclusively about a new comprehensive category launch this week.
 
Dr Olumide, an expert at e-payments has worked in different e-payment positions, but In the mould of his role models, Jeff Bezos and Elon Musk, all of Olumide’s present attention is devoted to the vision of changing the way Nigerians shop for groceries by building , buycommonthings.com, into Nigeria’s Biggest Grocery Store.
 
olumide
What did you do before “buycommonthings” anything interesting like “Selling Ice cream, or Purewater” etc?
 
 Lol! No I didn’t sell ice cream. But I managed my mum’s small beer/beverages retailing outlet for her in my secondary school days.
I was a doctor; quit medicine for technology; moved from technology to electronic payments, where I really kicked a lot of ass in Nigeria; then into banking; then investment management; “retired” at 39years. BuyCommonThings.com brought me out of retirement 2 years post-retirement.
 
 I understand that buycommonthings was a grocery store before, how has this help in meeting e-Commerce needs           
 We are still a grocery store and we will remain so for a long time to come. That is where our focus is. Or how many big name brands selling laptops have you seen pouring $205million worth of concrete all over Nigeria?
 
How many orders do you get in a day?
 
Sorry I am not allowed to answer that question. What I can say is orders have increased on average 135% month-on-months since commercial launch.
 
Do you see yourselves as the little guys in e-Commerce? And what advantages or disadvantages does this offer you?
 
There is nothing little about us. To call us little will be a big misinterpretation of our aspirations which are HUGE. The appropriate analogy will be calling the Ethopian long distance runner Haile Gebrselassie “little” at the beginning of a marathon race, in a field filled with the gigantic Ben Johnsons, Carl Lewis and Hussein Bolts of this world. Is Gebrselassie the little guy? Well, what is wrong is the timing of that question. Let’s wait till 5,000km down the race and ask who the little guy is. Don’t let his small stature deceive you. It’s an advantage because his lean muscle mass burns less fuel compared to the Hussein Bolts: his body is engineered for this kind of race.  Ecommerce in Africa is going to be a long and hard marathon race with huge, huge benefits at the tail end: entering it with the mindset that it is a 200 metre dash is a big mistake for anyone to make. You will simply run out of oxygen and fuel. And don’t also forget that Gebrselassie comparatively needs less oxygen to generate same output as Hussein Bolt.
 
How many people are in the team at Buycommonthings?
 
Presently we are 5. However, we are in an HR scaling drive, as we recently raised some money, and expect to be about 10-12 before the end of this second quarter. We have been able to achieve so much with this existing small number of people because the team is one of multi-talented Rock Stars! When you think of our team, the picture it should conjure in your mind is that of the amplified coefficient force of the 300-member Spartan phalanx against the hordes of opposition at Thermopylae. It’s why 5 of them are pulling the same weight as 100-member teams, as you have rightly observed. Imagine the level of ass they will be kicking numbered 12?
 
Which marketing method have you adopted that you feel has been the most beneficial to your brand? Offline or online
 
We don’t market offline. And even online, we choose marketing approaches with very short sales conversion cycles. It has recently been reported that Nigerian internet users have recently grown from 200,000 to 40million. That’s more than the population of most other African countries. When we finish addressing that online market, maybe we will start thinking of TV ads.
 
What is the future of e-Commerce In Nigeria?
                
 Ecommerce will be big in Nigeria but the wave is not here yet. This is still Day 1. What a wise surfer does is paddle ahead of the wave not ride ahead of it.
 
What role does Buycommonthings want to play in this?
 
Our vision is to be the Biggest Supermarket in Nigeria. We are already the biggest ONLINE supermarket.
 
 Is there still room for other e-Commerce companies to spring up?
We believe there is still room: the key barrier to cross is the HOW to do it. eCommerce ideas are now a commodity in Nigeria: what is lacking is execution talent.
 
What are the major problems faced by e-Commerce firms in Nigeria? Case study: Your brand
 
What we have heard echoed around in the industry and media are logistics and payments challenges. But we believe those are exactly where the big opportunities actually lie. It’s a question of how to go about turning those seeming challenges on their head into advantages. That again is in the domain of creative execution. And by that we do not mean throwing money at the problem. It’s a question of how creative you can be in coming up with business models that allow you to deliver value while leveraging those challenges as opportunities to stand out of the pack in the way you approach it.
 
Looking at existing Website designs like Jumia and Konga, what is the reason behind Buycommonthing’s current look
 
The mistake people make is to think design is largely how something looks. Yet design is more of how a thing functions. The designs you see around is a reflection of the typical herd mentality approach that lacks original thinking based on customer needs, taking into consideration the unique challenges of connectivity in this environment compared to the environment where most of these designs are copy-pasted from. All we can say is that our website is a reflection of our values. And the first of those values and the most important is that we are extremely customer-focused. We continually get feedback from our customers as well as from “the experts”. We have chosen to align with the view point of our customers who have increasingly been voting for the site with their hard earned money. “The experts” don’t pay us: our customers do. Nevertheless, nothing I have just said takes away from how something should look. The point is functionality trumps looks. Example: our website’s response time is almost 3 times as fast as some of the examples you have mentioned. The tools with which to easily test this are readily available.
 
Do you have anything special coming up on buycommonthings?
 
We are coming up with our new comprehensive category launch, which we will start pushing as from next week Friday.